Project Description

Improved free purchase funnel diagram for PowerPoint. Traditional purchase funnel merged with the Consumer decision journey diagram. Updated purchase funnel inspired from McKinsey. Fully editable graphics.

The traditional purchase funnel is a linear model. The funnel stages are Awareness, Familiarity, Consideration, Purchase and Loyalty.

McKinsey brought some improvement to the original model: the consumer decision journey is rather a purchasing loop with a 4 phase circular model: initial-consideration set, active evaluation, moment of purchase and post-purchase experience.

How to customize the editable Consumer Decision Journey for PowerPoint?

  • Select the shape
  • Right-click
  • Group>Ungroup
  • Then you can select and edit all the parts of the PPT funnel