STP Marketing Model for PowerPoint and Google Slides

STP - Marketing Model Infographics for PowerPoint

File types:

Google Slides, PPTX


4:3, 16:9

File types:

Google Slides, PPTX


4:3, 16:9

Free STP marketing model for PowerPoint and Google Slides. A visual illustration for presentation of the familiar strategic framework. Editable graphics with icons and text placeholders.

STP Marketing Model

There are some magical recipes that everyone has to follow to ensure success. In marketing, the STP model is an essential framework for an efficient market segmentation. That is why you should share this free STP Marketing Model template to enlighten your audience about it.

This clear slide shows the 3 options, that is the 3 steps to follow in the STP marketing model. Each stage is indeed represented by a text block of distinct colors. Above each block, you will find a white circle with the letter S, T or P. Then, you can read the meaning of these initials in a white banner below. Besides, there is a large icon to illustrate the 3 steps: segmentation, target, and positioning. Finally, you will find a short explanatory description of each stage at the bottom.

This slide is ideal to present this business model to your audience. This free STP Marketing Model template will indeed help you explain this fantastic marketing tool clearly.

More specifically, STP stands for Segmentation, Targeting, and Positioning, which is a familiar marketing framework used to describe the process of finding and defining specific target audiences, identifying the unique needs and wants of those audiences, and then designing and communicating a value proposition that meets those needs and wants.

  1. Segmentation: Dividing the market into smaller groups of consumers with similar needs and characteristics.
  2. Targeting: Selecting one or more segments to focus on and communicate with.
  3. Positioning: Developing a unique value proposition and communication strategy that differentiates the brand and resonates with the target audience, creating a distinct and favorable image in their minds.

Shapes are 100% editable: colors and sizes can be easily changed.

Includes 2 slide option designs: Standard (4:3) and Widescreen (16:9).

Widescreen (16:9) size preview:

This ‘STP Marketing Model’ template features:

  • 2 unique slides
  • Light and Dark layout
  • Ready to use template with icons and text placeholders
  • Completely editable shapes
  • Uses a selection of editable PowerPoint icons
  • Standard (4:3) and Widescreen (16:9) aspect ratios
  • PPTX file (PowerPoint) and for Google Slides

Free fonts used:

  • Helvetica (System Font)
  • Calibri (System Font)

Terms of use:

Requires attribution

Personal and educational use

Commercial use

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